11 - Zero Pickleball
A new pickleball company was looking for a full branding package. The owner is a young female sports player with a passion for performance and good style. She wanted something that was backed by science but also catered to the mid 20's female audience. For the logo, I created something that abstractly describes the game. Hence, the paddle in the middle acting as both a literal image as well as the "0" in 11-zero. I then concepted 9 designs for each paddle. I mocked these designs up in a realistic setting. These were crucial for the manufacturing process. I then finalized the project with a feminine, clean website. www.11-zero-pickleball.com